Marketing study

Marketing studies are used to gather important information about the fields where the enterprise is involved: to identify market trends, to measure pressure imposed by the competition, to detect new business opportunities and to test the validity of new concepts and products.

WysuForms products feature multiple advanced functions that are necessary to manage marketing studies, such as:

	Flexibility for graphic editing that is unmatched, with a Wysiswyg Forms editor for questionnaires.
	Quota management to ensure the sampled analysis reflects accurately the current market trends
	Randomize pages, questions and answer choices
	Dynamic and interactive structure to customize the questionnaires for each respondent based on their profiles and answers

Customer satisfaction survey

Customer satisfaction surveys are an essential element for the constant improvement of customers loyalty and to maintain a profitable relationship with them. With WysuForms it is possible to create barometers to measure the degree of satisfaction repeatedly and to measure its evolution in time. With WysuForms as your tool to manage the barometer of client satisfaction, your company will capitalize a strategy that month after month will be pivotal to guide the business in the right direction.

The simplicity of use of WysuForms softwares allows you to concentrate on your objectives in regards to measuring the degree of satisfaction in a very safe manner and without constraints.

Creating satisfaction surveys with WysuForms offers numerous possibilities with a strong added value:

	Questionnaires customized in synch with the graphic charts of a company and a friendly ergonomically for participants.
	Real time reporting
	Integration of the results into your CRM tool
	Communication of results and appropriate action plan

Evaluation of customer service

Considering that customer service, with its call centers and branches is the privileged meeting point between a company and its clients, controlling the quality of customer service is essential to ensure the loyalty of customers and to maintain a profitable relationship with them.

The automation and customization of WysuForms ensures a full integration of surveys focused on the evaluation of customer service with the company's business processes and information system.

Thus, every interaction with the client can trigger the deployment of an automatic satisfaction survey, for example: when there is a request for assistance in a call center, when information is requested in regards to offers provided by the company, when taking orders.

Numerous functions in the WysuForms series feature an added value to manage the performance of customer service:

	Satisfaction surveys triggered by events
	Dashboards updated in real time
	Automatic notification to sales department in case of unsatisfied clients

Invitation forms

Organizing seminars and presentations require a detailed supervision of invites, which can become a tedious and costly task when done with traditional tools.

Thanks to the ability to integrate e-mailing functions and questionnaires into the WysuForms software, event organizers can brake-down the process of inviting guests and participants and can reduce the costs and accelerate the rhythms of making reservations.

The graphic interface of WysuForms to create e-mails and questionnaires allows total freedom to create « virtual invitation questionnaires »of high visual quality, in total conformity with graphic charts of the company and enhancing the image of the organizers.

WysuForms softwares feature numerous essential functions to manage invitations, such as:

	A system to respond and confirm reservations via e-mail
	Management of available seats or places and list of expected attendance
	Customized invitations and confirmation of personal information

Interactive newsletters

Interactive newsletters are an efficient way to conquer new prospects and to maintain a customer's loyalty. A newsletter informs, while the interactivity and placement of a form together with the newsletter allow a collection of information « on the spot» about the opinion of the receiver.

The graphic interface of WysuForms to create e-mails and questionnaires allows total freedom to create newsletters of high visual quality, in total conformity with graphic charts of the company and enhancing the image of the company.

WysuForms softwares feature advanced e-mail functions for the optimal management of their deployment as well as a precise measurement of the impact of campaigns:

	Management of unsubscribe (or opt out )
	Measurement and analysis of opening rates
	Management of invalid e-mail addresses (bounces management)

Quizzes and sweepstakes

The participation of a community of clients, partners and employees often involves the organization of quizzes and sweepstakes designed to promote products and services and to pass along information in a playful and pleasant way.

The editing functions of the WysuForms software allow to create in a simple and fast way many types of interactive quizzes based on the QCM mode. A quiz can include graphics, videos, display certain message depending on the type of response provided by the participant or dynamically come up with an instant comment.

With WysuForms, companies have an efficient and multi-functional solution to create unique marketing campaigns and to entertain its many communities in complete autonomy and in no time.

Website visitors survey

A website is the inevitable meeting point between clients and companies, as well as a business channel in its own right. As such, the profiles and opinions of its visitors are pivotal information for the improvement in relation with internet clients.

With the softwares of the WysuForms series, companies have a flexible tool to interview their client and potential internet customers about a large range of subjects, including:

	The general satisfaction level in regards to the website and its structure
	The location and image of the site
	The profile of its visitors

The WysuForms graphic interface to create questionnaires provides complete freedom for high visual quality surveys in complete conformity with the graphic charts of the company's site.

Wysuforms softwares work both on Windows and Linux servers and can be installed on the same server as the website.

Evaluation of training quality

Evaluating the quality of training is crucial for the appropriate utilization of the training budget available.

With the deployment functions both online and offline of WysuForms, assessment surveys can be seized "on the spot" on paper or in an interactive kiosk of a training room, or either via intranet or with the company's messaging system.

Thanks to their distribution system by campaigns, WysuForms softwares can manage the various training sessions and monitor the quality of training in time.
The advanced sorting and filters produce accurate analyses of the quality of training functions according to different criteria (actors, locations, times, etc.)..

Skills evaluation

Managing skills is a necessity for the right development and the long-lasting security of a company. In general, enterprises need to match their employees skills with strategic projects of different nature.

Managing skills include the investigation and evaluation of competencies of the company's employees.

Skills evaluation surveys are used at different times of the training process. On one side, they are useful to detect the training needs, and on the other side, to measure the quality of training.

The assessment and evaluation of skills is facilitated with specific functions of the Wysuforms softwares, in particular: :

	Management and control of time invested
	Authentication of respondents and secure validation of the answers
	Marks computing

Social climate survey

Social climate surveys are essential tools to capture the opinion of employees and to objectively measure their satisfaction and involvement in regards to the company.

The simplicity and rapidity of implementation of social climate surveys conducted with WysuForms allow the flexibility necessary to detect in no time any malfunction and trigger the appropriate action plan.

WysuForms softwares feature specific functions to guarantee the feasibility of all measures:

	Integrated management of anonymity
	Secure validation of data and authentication of respondents
	A fine management of the data collection process (authorization to change responses, mandatory responses, etc.)

Quality control

Quality control surveys carried out with WysuForms accelerate and facilitate the quality control cycles based on surveys.

Whether the quality control is focused on materials or procedures, the flexibility of WysuForms products allows to rapidly elaborate a specific control system adapted to the needs of a company without any specific skill required.

Auditors in charge of quality control questionnaires have several ways to capture the answers; via Internet, the company's intranet or a mobile work-station such as a laptop or tablet PC.

WysuForms softwares feature numerous functions specific for quality control:

	Management of data and history of data capture
	Dynamic calculation of conformity indicators
	Hard copy responses printing by the auditors